OPENBET AND MX DIGITAL UNVEIL DAVID HASSELHOFF SLOT AND SCRATCHCARD GAMES AT G2E (1 - 4 October 2012)

David Hasselhoff is back and better than ever! G2E will not only see The Hoff himself in person but he will also make an appearance with OpenBet and MX Digital as part of the release of the branded slot and scratchcard games.

Following the G2E welcome reception party, David Hasselhoff will join OpenBet and MX Digital to meet and greet the gaming industry on Tuesday 2 October 2012 between 1:30 - 2.30pm at Booth 3965 the G2E Sands Expo & Convention Centre Level 2, Las Vegas, Nevada.
Both games will feature one of the world's most recognisable, and much loved faces in television from television, film, stage and music. Aimed primarily at the bingo and casino markets and available in numerous different skins, the main concept of the games will be to help David Hasselhoff's character along his eternal quest of becoming a millionaire celebrity including humorous twists along the way. Various free spins and a super wild feature will also boost player retention and chances of winning the main prize.

The Hoff will be united with various other celebrities on the OpenBet platform, including the rest of the cast of Baywatch and the mighty Hulk Hogan. Partnering with companies such as MX Digital, allows OpenBet to ensure that its content remains fresh and gives access to a world of showbiz celebrities. OpenBet Casino continues to establish itself as one of the must be destinations in online gaming.

David Loveday at OpenBet, said: "The Hoff brand was an instant success with OpenBet Casino and bingo customers. His iconic character lends itself perfectly to a wide range of players who enjoy playing celebrity-endorsed games. Working with the very best partners in the industry enables us to bring fresh, innovative and most importantly, fun content to our customers."
David Hasselhoff, world-renowned actor, singer and producer, said: "I am really excited to be working with the gaming industry. With the OpenBet and MX Digital team, we've created two great looking games that should excite players around the world!"

Ike McFadden, Director of Business at MX Digital, added: "There is a real market for celebrity endorsed content and they don't get much bigger than The Hoff. We have worked closely with David to create some truly engaging content and are confident that his larger than life personality will be easily transferred into these compelling online casino games."
Available to customers in two exciting instalments, the slot game storms on to the OpenBet platform in November this year and the scratchcard in hot pursuit for general release in May 2013.
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To schedule a possible meet and greet / photograph with The Hoff, please contact us
Susanna Underwood
VP Communications, OpenBet
M: +44 (0) 7884 000531
E: This email address is being protected from spambots. You need JavaScript enabled to view it.

For more information about OpenBet, please contact:
Susanna Underwood or Yeemay Huang
E: This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it.
T: +44 (0)20 8742 1600
M: +44 (0) 7884 000531

For further information about MX Digital, please contact:
Ike Mc Fadden
E: This email address is being protected from spambots. You need JavaScript enabled to view it.
T: +1 (561) 800.2135

Notes to Editors:

About MX Digital
MX Digital is an independent game developer with offices in Palm Beach, Santa Monica and Buenos Aires, distributing games in the US, Western and Eastern Europe, Mexico, Central and South America.
About OpenBet Ltd (www.openbet.com)


Established: Founded in 1996, OpenBet powers the largest share of the world's online bets with global software deployments in multiple, legal gaming jurisdictions. With offices in North America, Australia and the UK, over 20 customers in the online gaming industry and over 50 integrated partners worldwide, OpenBet provides the most open gaming platform and a product suite that ensures the very best and most flexible solution available.


Innovative: OpenBet prides itself on product innovation and technical excellence that makes it the technology provider and betting platform of choice for bookmakers, national lotteries and other government-backed betting organisations and operators in newly regulating international markets. OpenBet's products include Sportsbook, Casino, Poker with a single centralised Account. With a roadmap of continuing innovation, OpenBet Retail also offers integrated solutions bridging land-based and online.


Trusted: OpenBet is trusted by some of the world's most successful operators including William Hill, Ladbrokes, Paddy Power, Betfair, SkyBet, PMU. OpenBet is the preferred supplier of National lotteries in North America providing the underlying technology for their online operations and as the primary online casino provider for BCLC, Loto-Québec, Atlantic Lottery and the Western Canadian province of Manitoba. With a proven track record in probity, OpenBet only deals with legal jurisdictions.